Advertising with VisitNewYork.ie – Your Local New York Expert
VisitNewYork.ie is Ireland’s leading and only dedicated New York travel website. The VisitNewYork.ie website is tailored to the mindset and needs of the Irish traveller and endeavours to provide all the latest software tools and solutions to enhance a user’s visit to New York. Too much time is wasted by users researching and planning their holiday activities.
Our goal is to save Irish users time wasted researching and planning their New York holiday by creating a one-stop shop and hassle-free New York holiday planning website. We are dedicated to providing VisitNewYork.ie users with all the information and services necessary to plan a memorable New York holiday. The site continues to grow all sections of the VisitNewYork.ie guide directories as well as answering users questions on New York.
Why advertise on VisitNewYork.ie?
New York is year on year the most popular long haul city destination for Irish and UK travellers. Google Trends (which compares the world’s interest in favourite topics rank Ireland second only after the United States for New York related search queries. Google Ireland handles over approximately 8.34 million New York travel related search query requests each month. That works out at an astonishing 100 million New York travel Google search requests by Irish people each year!
Statistics compiled from the CSO Household Travel Survey show that total International trips in 2007 from Ireland to the US increased by a staggering 22% on figures from 2006[1]. The official marketing and tourism body for New York also quotes the following statistics…
Travel to the US from Ireland has been increasing sharply over the past three years reaching record levels each year at an average growth rate of approx 10%.
2004 - 449,000 Irish Visitors to the US
2005 - 571,000 Irish Visitors to the US
2006 - 577,000 Irish Visitors to the US
2007 - 685,000 Irish Visitors to the US
2008 - 694,000 Irish Visitors to the US
New York City (NYC) occupies the top draw position for Irish travelers.
Results for 2006 showed NYC capturing about half of the Irish inbound market. Continued growth in Irish travel to NYC resulted in the city remaining the number one destination in the US for the Irish market with an estimated 270,000 visitors. Shopping topped dining out (92% vs. 80%) as the number one and number two activities. It is no surprise that in the six weeks before Christmas (2006) alone, it is understood that more than 100,000 Irish citizens visited the U.S.
Audience Profile
The VisitNewYork.ie audience is clearly defined as any person actively planning travel to New York for holiday and/or business.
Directory listing on the VisitNewYork.ie Free Personalised Guides SHOPPING | ATTRACTIONS | RESTAURANTS | NIGHTLIFE
Advertisers can take advantage of:
Ad Displays – Banner Advertising
We like to cater for all your campaign requirements and so we offer advertisers a broad range of ad display positions on www.visitnewyork.ie
* GIF, Animated GIF, Flash, 3rd Party Redirect, Iframe
If your campaign goal is branding or simply for lead or conversion generation, we can optimise your advertising spend using rich targeting options. All ad displays can be targeted by time and region and delivered over the lifetime of your campaign so you the client can be assured to get the most return out of your investment. Depending on the campaign, we can work on both a CPM/flat fee/tenancy basis.
We work with you to ensure you target the most relevant ads to our website visitors.
We provide all advertisers with all ad display performance stats so advertisers can track, compare and analyse each campaign effectively.
Every advertising campaign is unique and therefore has unique goals.
There are no quick picks!
To discuss how your business will benefit from a suitable tailored advertising campaign on VisitNewYork.ie, please get in touch with one of our advertising consultants:
Phone: +353 1 685 4312
Email: advertising@visitnewyork.ie
